Virgin America case study in promoted tweets
Mashable has a great post about how Virgin America has been using promoted tweets. Apparently Twitter approached Virgin with the idea. Then Virgin did something interesting: they buried their promotions.
People have to really want the promotion to find the tweet,” said Porter Gale, Virgin America's VP of Marketing. According to the article, you have to search for specific keywords in order to find them. This is effective on a number of levels:
1. You aren't spamming your customers
2. You aren't spamming everyone else on Twitter
3. The people who get your offer are the ones who really want it.
Well played, Virgin. Be sure to click through for the rest of the details.
